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February 23, 2012

Air Traffic Control

would I be confound to mention the topic? others seem to be talking about it. for many, this may reach beyond personal perspectives, thus it is a ideal paradigm for unsustainable development.

i see, feel, hear and taste the allure of BALI, yet so do a few others….in a time when the island has received on record the highest number of tourists annually, we are left to recall back on memories without fuming, gridlock motorist traffic and the sights of flourishing subak rice paddies.

when you have time, read these two articles below. 15 minutes should suffice. job well done Diane Darling for your Yak article Boomtown Bali.

Boomtown Bali
Bali Facing Food Crisis

- J.U.

February 22, 2012

This past week two members of the Indosole crew set out on an epic adventure. Kai Paul and Kyle Parsons (The KP's) visited Tokyo, Japan in support of Indosole's distributor (EverNew Inc.) at the Interstyle Tradeshowhttp://www.interstyle.jp/

The Mission:

• Sell Indosole products and create Indosole brand buzz in Japan
• Explore the city of Tokyo, its retail outlets, fashion trends, and culture
• Consume as much good food and sake as possible

The KP's landed into Haneda airport and were immediately greeted by host - Takaya Miyoshi. The Evernew crew had the tradeshow booth all dialed in for Indosole product presentations, including a translator named Kei who had his english vocabulary expanded vastly by the end of the tradeshow. Kei is now familiar with the term "What's up Dude" and can throw a perfect shaka.
After 3 days of successful tradeshow presentations, the KP's wrapped up their week's stay with exploration on foot and a proper sushi binge. It was truly a trip of epic proportions and a big thanks goes out to all at EverNew for the good times and hospitality

Domo Arigatou Gozaimasu and until next time Japan!

check out our TV interview too! notice the similarities between Kyle and Bill Murray...slightly lost in translation!

link provided below

INTERVIEW

February 7, 2012

Flat Spells

Unlike those who solely jet to Hawai‘i for the "da kine" winter swell, I don't mind when the nearby buoys seem to go dormant for a couple days. Exploration is Hawai‘i. There are not many rules to obey other than MALAMA or {respect and care for the land}. After reading the grim swell forecast, kama‘aina Kevin and I decided that it was an ideal day to begin construction for our new colony.

A few days prior, we had ventured down to some old beach property his family had inherited from King Kamehameha III and started scanning the grounds for loose kiawe wood for that nights BBQ. Throughout the islands, kiawe wood is regularly used for grilling and is the Hawaiian word for mesquite. Noticing that there was an abundance of kiawe along with other indigenous wood on the beach's perimeter, we played with the idea of building a hut. We had an axe and a case of beer. After discovering a few pieces that would provide a solid structure, it was apparent that our clouded induced vision could actually be tangible. The entire day was spent walking back and forth from the construction site to the resource wood pile that resembled a rat's nest.

Although riding the surf provides unparalleled stoke, I will no longer be able to frown upon the next flat spell. There's a colony to build. The name has yet to be determined thus will wait for the next clouded induced vision.

- J.U.

February 3, 2012

One Winter in Hawai‘i

Last October, I had an issue with staying focused. This wasn't exactly the attention deficit disorder one experiences in 7th grade algebra class. I was stoked on my assignments at work..and well, projects were completed before deadlines and bills kept being paid; however, my mind still wondered to a place without ten story buildings, congested crosswalks and cafes that damper with egocentricity. It was the middle of October, the meteorologists guaranteed warm San Franciscan rays , but I still felt the summer chill. After numerous check-ins and check-outs, I soon realized my mind was encapsulated in a setting that was all too familiar.

In a landscape that can simulate Mars while adjacently offering Windex blue waves, not even the toughest wrangler cowboy who wears skate shoes and listens to reggae is far fetched. Nowhere else can allow my imagination to be so far away from The City but here....

So, here I am // Finally made it to "The Ranch". Brought over a couple of IndoSole assignments (mega thanks to Kyle Parsons) and a few other personal projects that include cameras of all sorts ...oh yea...wave sliding devices too.

Much love to the Nobriga and Jewell family for hosting me at Mehealani Ranch.

I'll be posting more photos and stories in a day or two. Mahalo

- J.U.